Create, Capture and Convert
Great video content is not just about broadcasting your message creatively, done right it is one of the most powerful tools available today. The use of video can push you further towards that desirable front page position on Google and really improve your overall search engine optimisation (SEO). Put simply, Google wants to reward sites with high quality and original content and what could be more original than your very own engaging videos?
You can measure the results too, see what’s working and what’s not. Video enables you to monitor click through rates, check out the number of times a video is watched and where people drop off too. It is then possible to concentrate on what is really working for your audience, capture their interest and convert it to real business.
Video doesn’t just have to be live production, animation can also be used to deliver clear, powerful and memorable messages. Information is all around us, so creativity is key and animation offers a world of opportunities where anything is possible. Whether you want to promote, inform or simply share, video is the most powerful way to evoke emotions online.
In order to get the best results, it is important to really understand your audience and make sure that your video message appeals and aligns with your brand goals. Video can work in a variety of ways; telling a story overtime or as standalone pieces to support your other campaigns – the options are endless. Whichever way you choose to create your video, it will perform miracles on both desktops and mobiles too, so your audience will always be reached wherever they are and it’s shareable too!
If you get it right, the power of video will increase your authority and build valuable trust. Your audience will then like and share your message with others, good information is quotable and word of mouth promotion is priceless!
So it sounds good but where do you start? Don’t worry, that’s where we come in. We are a friendly team who will adapt to work the way that suits you. You will be amazed at just how much we can capture in a very short time, which will then give you a whole bank of great content to use just when you need it. We work with you to create inspirational videos which bring your projects to life. Take a look at some of our work and see how even small budgets can go a very long way. If you would like to know more, please give us a call, we would love to hear from you.